Selling Formats for Search Goods
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چکیده
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منابع مشابه
Incentive Compatible Pricing Strategies for Product Differentiation in Durable-Goods Markets
Product differentiation in durable-goods markets is often complicated by the fact that decision processes for the market participants are intrinsically dynamic. For example, consumers can employ a variety of consumption patterns with actions that vary in time, even for a single brand of goods. Transaction costs in selling used goods prompt consumers to think ahead in order to avoid adverse lock...
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Purpose: The aim and objective of this report is to identify the benefits of interactive communication channels and to advice the FMCG business on how these new methods are better than the conventional methods. Design/ Methodology/Approach: In this research article facts about advertisement and its effectiveness were collected from different surveys conducted by various agencies. Mainly second...
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Network goods and platform-enabled marketplaces are a dominant part of industry and entrepreneurship today. Firms selling these products task selling agents to recruit network participants. This creates a novel agency problem, distinct from one encountered with traditional goods because of externalities created by network effects. We analyze this managerial problem within a principal-agent fram...
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© Due to the time constraint, the paper was completed in a rush and thus some of the economic interpretation may not be completely accurate. Abstract Leasing has traditionally been one of the tools that firm employs to increase market share. It is not intuitive that this strategy would actually be beneficial. It is certainly not true if we consider only perishable goods. However, there are good...
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The amount of data available greatly increases every year and information can be quite valuable in the right hands. The existing mechanisms for selling goods, such as VCG, cannot handle sharable goods, such as information. To alleviate this limitation, in this paper, we study mechanisms for selling goods that can be shared or copied. We present and analyze theoretically and experimentally effic...
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